Full-cycle sales systems
Systems and structures that let manufacturers and distributors engage, close and keep top-tier customers.
Custom market segmentation
Market development and segmentation strategies that help manufacturers target new business more efficiently and grow existing business.
Not every contractor is the same customer. Stonegate builds segmentation models around how your market actually buys, so your sales and marketing teams spend their time on the accounts with the most potential.
The approach comes from running a 20,000+ contractor network across two large manufacturers, where the contractor segmentation models were used throughout the North American businesses.
What it covers
- Market development strategy for new territories and channels
- Contractor and dealer segmentation models
- Targeting that grows existing accounts as well as new business
- Segment-level marketing and sales priorities
Who it is for
- ManufacturersMarket development and segmentation strategies to target new business more efficiently and grow the accounts you already have.
- DistributorsSales systems and structures to engage, close and keep top-tier contractor customers.
- Software providersProduct innovation, UI/UX, data science applications, voice of the customer and go-to-market pricing.
Questions about Custom market segmentation
Who is market segmentation for?
Mainly building products manufacturers and distributors who want to focus sales and marketing on the contractors and dealers with the most potential.
Does segmentation only help with new business?
No. A good segmentation model helps you grow existing accounts as well as win new ones.
Other services
Organizational efficiency
Executive strategy, market dynamics and key metrics to help leadership teams reach their goals.
Learn what is possible
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